Where Do the 20,000 Tons of Imported Vietnamese Tea Go Every Year?

Vietnam is the largest source of imported tea in Taiwan, with annual import volumes reaching as high as 21,000 tons—even surpassing Taiwan’s own domestic tea production (according to 2012 statistics from the Taiwan Tea Manufacturers’ Association). Given this massive volume, where do all these imported Vietnamese teas actually go? And why do we never see anyone selling them on the market?

In reality, most Vietnamese tea is produced through investments by Taiwanese businesses. Although the production techniques and tea cultivars are the same, differences in climate lead to a significant gap in quality. While Vietnamese tea cannot compete with Taiwanese tea in the mid-to-high-end markets, its cost advantage of NT$30–NT$70 per 600 g makes it virtually unbeatable in the low-price tea market.

Most imported Vietnamese tea is used to make budget-friendly beverages. Bottled teas in stores, bubble tea shops, and hand-picked teas sold online for NT$500 per 600 g frequently use Vietnamese tea. Vietnamese tea has long been a part of daily life in Taiwan—merchants just tend not to advertise it to consumers.

Vietnamese Tea Misrepresented as Taiwanese Tea

Why don’t merchants clearly tell consumers when they are selling Vietnamese tea? Due to concerns over pesticide residues, Vietnamese tea is not easily accepted by consumers in Taiwan. As a result, some tea merchants mix Vietnamese tea with Taiwanese tea, or pass it off entirely as authentic Taiwanese tea. This not only boosts consumer acceptance but also yields higher profits.

There is still a noticeable difference in quality between Vietnamese tea and Taiwanese tea, but it is not easily distinguished by the average consumer, leading to a market saturated with Vietnamese tea disguised as local produce.

How to Tell the Difference Between Vietnamese and Taiwanese Tea

When Vietnamese tea is blended with Taiwanese tea, it is extremely difficult for ordinary consumers to tell them apart based on appearance alone. Because Vietnamese tea is produced and manufactured by Taiwanese people, its appearance remains very similar, even though the quality is inferior and bitterness is more pronounced. While the taste can be a giveaway, it requires a trained palate, making it quite challenging for the average consumer.

Therefore, the best way to distinguish between Vietnamese and Taiwanese tea is to carefully choose trustworthy tea farmers and merchants. When buying tea, it’s always best to ask detailed questions, including the harvest season, origin, and the producer. Taiwanese tea involves a much stricter production process and higher costs. Generally, the production cost of hand-picked tea alone exceeds NT$600. Factoring in the profits for farmers and merchants, it is nearly impossible for the retail price to be under NT$1,000. If a tea is marketed as hand-picked yet priced below NT$1,000, consumers should exercise caution.

Shopping Cart